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It is better to separate the results and the discussion to allow the researcher to discuss holistically the results rather than having a segmented discussion per result. This enabled us to look more closely into trends we observed in the larger sample. Answered by Editage Insights Qualitative research is used with trials. Highlight any unexpected and/or exciting results and link them to the research question . For example, we conducted a large comparative branding study with an internet retailer on attitudes toward the shopping experience on five mobile websites. Commonly used research methods for qualitative research are unstructured or semi-structured techniques such as groups discussions 4. We then recruited a new set of 16 participants for 1-on-1 sessions in which participants interacted with the sites used earlier and discussed their attitudes toward those sites. English Editing -  Editage.com | 英文校正 – Editage.jp | 원어민영문교정 – Editage.co.kr | SCI英文论文发表 – Editage.cn | publicação de artigos – Editage.com.br | 編輯英文 – Editage.com.tw | Terms of Use for English Editing Services. Qualitative Research 39 R esearch methods that delve deeply into experiences, social processes, and subcultures are referred to as qualitative research. [CDATA[// > Statistics Solutions is experienced in assisting graduate students with their qualitative results chapter. Register for comprehensive research tips and expert advice on English writing, journal publishing, good publication practices, trends in publishing, and a lot more. Although both quantitative and qualitative methods are frequently applied separately, the truth is that its combination is more and more common. In this study we used a new set of 16 participants; you can also use a subset of participants from the first survey phase and dig deeper into any interesting patterns. After statistical analysis and cross-tabbing on experience levels to gauge brand attitudes, we came up with topics to further explore. Denver, Colorado 80206 Read Editage Insights in your favorite RSS Reader. [CDATA[// >