Theres no ulterior motive or different goal. We're the Film Fanatics. But I also think it fundamentally tripped up a little as a business model. Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. Youre the CEO of iHeart Digital, which is a big company with a long history. Thats what it sounds like. via Podcasts. The Ron Burgundy Podcast - Listen Notes I have nothing else to say. Im very interested in the derivative work potential of podcasts. Be as simple as you can in your answers, in your approaches, in your strategies. No credit card needed. Humans have a predilection for overcomplicating things. iHeartMedia Launches Podcast Brand Safety Tool Powered by Sounder with I think we moved off it too fast and I think its a robust business we should still focus on. This is what the audience wants. Terrestrial radio distribution is a thing that were all very familiar with. Exorcising some demons in Rons man cave. You have an ad load that is light. You get to market all these shows with your massive terrestrial network and your now massive podcast network. Because if youre launching new stuff, youve built the archive, you built the library. We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedias digital audio group. Here is your reach extender. Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. I think thats it. The Ron Burgundy Podcast: Hard Questions - YouTube Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. Read more Ron Burgundy And Brooke Shields Discuss Modeling, Studio 54, And More. But if you listen to this room over the course of the day, weve probably said podcasting is in its infancy 100 times on this stage and in the breakout rooms. Ron Burgundy, the legendary reporter featured in 2004's "Anchorman" film, has a podcast coming to iHeartRadio in early 2019. To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. God DAMN that Ron Burgundy podcast sounds awful. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The Ron Burgundy Podcast. Are you converting off the radio? The Ron Burgundy Podcast - Podcasts-Online.org I was like, I dont need you to talk more. It is possible to that extent, but its hard to convert to a new platform. And by the way, its not slowing down. Our downloads were 412 million downloads in January, and that was up 12 percent from the month prior. This is what they do really well. Was Great. It was a packed house and a great time. You own the radio stations and you program them. If anything, were making that more of a focus and paying more attention to it in the last two or three months. The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. In fact, well distribute it on broadcast radio, and so we did. But to tell it in a reductive way, 20 years ago, when some folks were sitting around a table deciding how they were going to distribute all these great podcasts they were going to start making, they could have used several different technologies to do that. We all did it. It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 - Forbes God DAMN that Ron Burgundy podcast sounds awful. : r/podcasts - reddit Everybody in this room has worked damn hard for the last 20 years to get to this point. Its a great question, because isnt everything direct response at the end of the day? See omnystudio.com/listener for privacy information. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. Monocle 24: The Foreign Desk: Explainer 355: Ron DeSantis vs Disney Critic Podcast Reviews - The Ron Burgundy Podcast Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. The second reason is parallel pathing. You always do if youre running a startup. Let Me Off at the Top! - San Francisco Public Library - OverDrive Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. Yeah, we do too. Its really that simple. Broadcast radio is a mass-reach medium still today. The marketing team is like, What are you doing?, Yeah. You have sat out a bunch of stuff, you have sat out subscription, but I just want to sit with distribution for one more second. We tried it. Over at The Late Late Show, Ferrell's Burgundy once again treated the . None of your creators are saying they want to line up subscriptions to take rev shares off the subscriptions? the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. Sometimes these restructures are a little bit fake. Nothings perfect, but its pretty close to perfect. By the way, if you love digital audio, and we all do. That wasnt possible prior. Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. 2023 Big Money Players and iHeartPodcasts. Will Ferrell was like, Please, please stop running so many ads.. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Fair enough. We try to organize them into slates that have EPs and producers on top of them. The NFL is very similar. I cant find the reason in podcasting. Have you had conversations with Spotify about making stuff exclusive? Are they yours if theyre subscribed in Spotify? Best iHeartRadio & Ron Burgundy Podcasts (2023) - Player The Ron Burgundy Podcast - Listen on Play Podcast Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. Were in total control there. I dont know. Its that whole waterfall versus agile thing. No, for real. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. Absolutely. The toothbrushes were great. The other is the digital audio group. The second thing we do is spend a lot of time focusing on every show that we have on our network. As that has happened, this thing has come along called audio. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. It was like, The optimal video is this length, and you have to open with this thing and close it with that.. Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick Stumpf, Political History with Doris Kearns Goodwin. See omnystudio.com/listener for privacy information. The Ron Burgundy Podcast - Google Podcasts iHeartRadio, through its broadcast radio stations, reaches nine out of 10 Americans a month. Are you doing that math? We have a huge digital revenue sales team run by Carter Brokaw, whos fantastic. And then overlay iHeart marketing across all of it, so we grow the whole thing bigger and be able to make more revenue together. Ron speaks to Senator Kamala Harris and considers running for president. iHeartRadio 1.14M subscribers Listen to the Ron Burgundy Podcast NOW and hear Ron address important issues like bullying and the mind-expanding nature of meditation, and attempts to. A podcast from The Verge about big ideas and other problems. Maybe one day you will, but not today. Yes, we do that all the time. Carolina Barlow On Podcasting, Producing & Being Will - GirlTalkHQ The oldest one, Pierce, is 17. This may be debatable, and may feel like an affront to a lot of folks in the room who live and breathe podcasting as an original medium. But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium. Ron Burgundy Finally Figures Out What a Podcast Is - iHeartMedia It makes sense to me why a platform like YouTube, which is a wonderful platform in many ways, would smartly say, This is some of the best content in the world, wed like to distribute that. But its a different business model, and you just have to be aware of it. Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. This has made podcasting different. We had three or four people who were our formal official sales team at Stuff Media. Carolina Barlow: Co-Host, Writer, and Producer. There is a product lead; Uta Knablein is our chief product officer. Glass-walled conference rooms where they just come up with funnier promo codes? I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. Hello, my friend. Just simplicity. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we . This is very unique. So we launched a company together. Number two was this massive marketing machine. You brought up your numbers, so I have to ask you about them. The standard Facebook line is, Okay, youre going to find your customer. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The day before, I was with Publicis. We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. These are objective truths. Heres a funny anecdote. You dont? Well do standard, straight-up, quick-turn, host-read ads. Our partners at Work x Work. In the tech world, this is a common situation. By the way, put TheVerge.com on the home screen of your phone. Why is that? Are you saying, Its actually billions of podcast impressions? Radio is a more ruthless industry than podcasts. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. Thats actually a podcast we make together thats actually awesome. Then, up and coming Tim Heidecker joins him. Are you on the side of having a wide distribution and using that to convert against whatever your other business is? The Ron Burgundy Podcast (Podcast Series 2019- ) - IMDb The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We basically built an academy where once a year we grab eight or 10 people. By the way, 75 percent of that third is broadcast radio. If you have that framework when you walk into every meeting every creator meeting, every partner meeting, every competitor meeting it changes your whole outlook. Its a massive amount of the stuff we take in and that we call the media. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. The Ron Burgundy Podcast Is Here And It's Glorious And A - Forbes I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. Theyre just audio podcasts and thats awesome. Thats probably how I think about it. The last thing Id say is more of a human thing. You came to it through an acquisition. See omnystudio.com/listener for privacy information. Were starting to use words like cohorts instead of one-to-one targeting. Its confusing and its less effective. First of all, search engine optimization, period, is a version of what youre talking about. How do you make sure they sustain? One of America's most famous fictional news anchors, Ron Burgundy, is back with his own podcast. Everything, I promise you, is simpler than you think. Its never been any different from day one, and it has made all the difference. Weve earned this. I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. It made it the medium that the internet promised creators it would give them but hadnt yet. YouTube is a good example of this. Credits: Host, Writer, and Executive Producer: Ron Burgundy Co-host, Writer and Producer: Carolina Barlow Producer: Nick Stumpf Talent Producer: Anna Hossnieh Writers: Andrew Steele and Jake Fogelnest Engineered, Mixed and Edited by Nick Stumpf Learn more about your ad-choi Ill answer it this way. I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The Front Page Podcast with George Gerbo Get the day's top stories in 5 minutes LISTEN: Asking good questions isn't anti-revival The Rebellion Podcast with Everett Piper Do the COVID shots . Ive learned about this a lot, and Ive talked about it a lot as Ive learned it. It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. The Ron Burgundy Podcast podcast - Listen online for free The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. The Ron Burgundy Podcast. The last piece I will say is Bob Pittman, the CEO of iHeartMedia. Best Ron Burgundy Podcasts (2023) - player.fm There were lots of things that moved what were initially experimental marketing dollars from those big brands and holdcos into permanent marketing dollars. Go make good decisions and follow Decoder on TikTok. A little bit. We wanted access to that to shout really loudly about the stuff we were doing. How have you arranged iHeart Digital? I just dont see it fixing anything thats broken. Into the whole thing? Gmails client-side encryption is now available to more businesses, Whoops! It has been a pitfall of digital media from day one. It comprises broadcast radio, live events, and a few other things. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Big Money Players and iHeartPodcasts. There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. I think marketers in this moment are actually not turning down in advertising as much as youd expect. This is a split, right? They could have published them on YouTube. Are you programming across to the radio, saying, Were going to run ads for our podcast on the radio, and youre going to come listen to it? Podcasting is a mass-reach medium. There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. Is radio the upsell on podcasting for you? This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. But hey, these reviews and opinions, I love your show but the live shows just arent as good as the old shows. What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. Abs are sure to get a workout from the contagious humor. Notable Verge traitor Ashley Carman, who is in this room somewhere, wrote a great story at Bloomberg about Podtrac and how you might be inflating those numbers with mobile game downloads using the Jun Group. Carolina Barlow: Co-Host, Writer, and Producer. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. We have a few minutes left. Youre saying we have to innovate and push back in it, but its still just promo codes. Do you worry that you dont have the same control? Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. This is obvious at this point. Lightning round. Its not mutually exclusive, first of all. I want to wrap up with the Decoder question. On iHeart Media. In the podcast, she . Im open to video. Sometimes they just shuffle it to create change. I fell in love with this medium 10 years ago. Or, the negative reason, theyre covering up bad work. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 With An Interview With Kamala Harris Joshua Dudley Contributor I write about podcasts Aug 8, 2019,02:16pm EDT This article. The Ron Burgundy Podcast Play Newest Follow Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We may not have liked it, but there usually was a problem getting fixed. Thats not really how it works. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! Is there any way to actually innovate? Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin Ma Ron and guest RuPaul countdown the top 10 women of all time. Be a startup, or is it something that you did? Its also how we got here. All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. Hollywood is a difficult, complicated industry, its nothing new to say that. Our marketing people are here, youre very good. The truth is, audio all-up is a third of all the media we consume. Inside iHeartMedia, its an audio company. Its an audio medium. Film series [ edit] This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. This may be cheesy, but they seem to be genuinely in love with the medium, like we all are. Hi, Ron Burgundy fans! Next week, Im with Universal McCann. I can go on as long as I want.. The Ron Burgundy Podcast was distributed as a show on late Sunday night on broadcast radio too. Its been cool. Find ratings and reviews for the newest movie and TV shows. We also have an original content series we make with IBM called Smart Talks with IBM. In the producing realm, she has worked with Will at his production company Gloria Sanchez for 6 years, and is clearly well versed in the notion of marrying comedy with romance in ways that captivate an . There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. In podcasting, it is fundamentally different. We tell stories through human conversation, more than anything else. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . I hate to answer it so vaguely. The short answer is, no, were growing. Its all about the org chart. It has made conversations with creators really simple, because you can rest assured that at some point in the conversation they will ask, How are we going to distribute? Lets hang with Will Ferrell for a second. Our job was really simple. Its actually a lot of different things. Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market. He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. There is nothing broken in the podcast distribution and monetization model today. Be wide open to new industries and new things inside that industry. When I told him this, I was like, You know, like the blockchain!. The Ron Burgundy Podcast on Apple Podcasts 68 episodes Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! To put it simply, we have a platform. We do all kinds of advertising models with Malcolm and his team. Is that something you think about as targeting? Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. By the beard of Zeus! Why The Ron Burgundy Podcast could be kind of a Weve talked with Ashley a lot about this. These are marketers who are usually really good at this stuff like really good. We felt like we were really onto something with podcasting, but we wanted to accelerate it 10 years ahead fast. I dont know that it needs innovation. Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. If I want to hear a perpetually adolescent man scream PEE PEE through my speakers there's a ton of YouTube channels I can subscribe to. Introducing: The Ron Burgundy Podcast Season 5 - imdb.com But I still own and control the pipe. So he had a similar trajectory, and hes a wonderful guy. What that meant for us was that we were not the main course anymore, as it were. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand.