as well as other partner offers and accept our, Wally McNamee/CORBIS/Corbis via Getty Images, Cynthia Johnson/The LIFE Images Collection/Getty Images, Dirck Halstead/The LIFE Images Collection/Getty Images, Scott J. Ferrell/Congressional Quarterly/Getty Images. [10] Nevertheless, polls suggested that he was the front-runner for the nomination. The Nixon (President Nixon, 1968 campaign slogan) Essential T-Shirt [70] Nixon also discussed economics, articulating his opposition to social welfare, advocating programs designed to help African Americans start their own small businesses. Elected together with Eisenhower, he served as vice president during the height of the Cold War. Al Smith, "Happy Days Are Here Again" 1932 slogan by Democratic presidential candidate, "We are turning the corner" 1932 campaign slogan in the depths of the, "Let's Get Another Deck" 1936 U.S. presidential campaign slogan of Alfred M. Landon, using a, "Let's Make It a Landon-Slide" 1936 U.S. presidential campaign slogan of Alfred M. Landon, "Life, Liberty, and Landon" 1936 U.S. presidential campaign slogan of Alfred M. Landon, "Remember Hoover!" Humphrey labeled this charge as "irresponsible", causing Nixon to counter that Humphrey "doesn't know what's going on". Richard Nixon - Wikipedia Nixon edged Humphrey in the popular vote by a margin of 43.42% to 42.72%, with Wallace gaining 13.53%. But I do promise action. "Don't swap horses in midstream" 1944 campaign slogan of Franklin Roosevelt. Those following Nixon noted that during this period, he seemed more relaxed and easygoing than in his past political career. Ford's campaign slogan "He's Making Us Proud Again" was an awkward acknowledgment of Nixon's corruption, and a reminder that Ford had pardoned him. The next month, during an interview with the Saturday Evening Post, Nixon flatly denied he was running for president. [56] Congressman George Bush of Texas and Senator Percy were also mentioned as possible selections. 4 Copy quote. To the Chinese people. Double entendres everywhere! "[56] Nixon refused to respond to the jabs, stating that he would not participate in attacks. ". Although Mihaly's collection has. Richard Nixon 1968 presidential campaign - Wikipedia Referring to Brooke as "one of my top advisers," he accompanied campaign stops in Chicago and San Francisco, a move critics described as an attempt to further gain favor within the African American community. Democrat John F. Kennedy is 1960 opted for the aspirational "A Time for Greatness" slogan in his winning 1960 bid for the presidency. Unleash the American Dream." Theme: Political. [5], Nixon ran for Governor of California against incumbent Pat Brown, and was defeated handily, leading the media to label him as a "loser". Americans did, re-electing him by a landslide as America enjoyed a post-war economic boom, despite growing Cold War tensions. Nixon's the One! - The Daily Reckoning In the end, Nixon won 301 electoral votes, with Humphrey receiving 191, and Wallace receiving 46. Nixon hoped this move would increase his delegate strength and demonstrate his "ability to win". Nixon was the first vice president since Martin Van Buren in 1836 to be elected president without first having succeeded to that office through the death of his predecessor, and the first non-incumbent vice president to be elected president. The tactic for choosing Eisenhower's 1956 re-election campaign slogan was to stick with what works: "I still Like Ike.". [67], The 1968 Republican National Convention was held from August 5 to 9 at the Miami Beach Convention Center in Miami Beach, Florida. Copyright 2023. Nonetheless, Nixon staffers believed that if such a scenario occurred, liberal Rockefeller delegates in the Northeast would support Nixon to prevent a Reagan nomination. He selected Thomas Eagleton as his running mate, only to learn later that the senator from Missouri had undergone treatment for mental illness. The results were very close, and not until early the following morning could news organizations call the election. By clicking Sign up, you agree to receive marketing emails from Insider His 1968 campaign slogan was "This Time, Vote Like Your Whole World Depended On It", But in 1972 he won a landslide re-election with the slogan "Now, More Than Ever.". Fair or not, the campaign turned on the bitter legacy of Richard Nixon. Washington, D.C [1] Slogan. , "Universal amnesty, impartial suffrage" Greeley slogan showing support for reconciling with former members of the, "Tilden or Blood!" ", But it was the unofficial slogan, initially first used by Clinton's advisers, that caught the imagination: "It's the economy, stupid.". If selecting a vice president is the first presidential decision that a nominee ever makes, McGovern, by choosing and then rejecting Eagleton, had in effect admitted he made the wrong decision. "Advance Liberty" used by Arvin Vohra's campaign, "For an Ecosocialist Green New Deal" used by Howie Hawkins' campaign, This page was last edited on 22 February 2023, at 10:43. Wallace came to national prominence early in the 1960s as a staunch segregationist and broadened his appeal to the Right by lashing out at antiwar demonstrators. [90], In early October commentators weighed Nixon's advantage, arguing that his placing of blame for the Vietnam War strictly on the Johnson administration, avoiding discussion of war with the excuse that he did not want to disrupt the peace talks in Paris, was shrewd and exploited his campaigning advantage, but was "deceptive". There are also other phrases that are not strictly campaign slogans, but describe a policy or set of programs proposed . "Stick it to the man by voting for a woman"- used by, "Feel the Bern" a common but unofficial slogan used by supporters of, "Make America Sane Again" common but unofficial slogan in support of, "Taking over the government to leave everyone alone" used by, "It's never too late to do the right thing" used by, "Restore The Soul of The Nation" used by, "Our best days still lie ahead" used by, "A new generation of leadership" used by, "Not left. [51] At the following primary in Oregon, Reagan seemed more willing to compete with Nixon, and Rockefeller sat out,[52] but Nixon won with 72%, fifty points ahead of Reagan. Richard M. Nixon was a three-time Republican Party presidential nominee. [63] Nixon publicly announced his opposition to the military draft, proposing to replace the current system with a volunteer army encouraged with higher pay. However LBJ's popularity collapsed as America became further mired in the Vietnam War, and the slogan was turned against him. Benjamin Harrison, "Four more years of the full dinner pail" William McKinley, "Let Well Enough Alone" William McKinley, "National Unity. Find your thing. Woodrow Wilson 1916 U.S. presidential campaign slogan, "War in Europe Peace in America God Bless Wilson" Woodrow Wilson 1916 U.S. presidential campaign slogan, "America First" 1920 US presidential campaign theme of, "Keep Cool and Keep Coolidge" The 1924 presidential campaign slogan of, "Who but Hoover?" "Hope" 2008 U.S. presidential campaign slogan of Barack Obama during the general election. We need a President who believes in the individual. [97] At this time, the campaign released two controversial television advertisements, juxtaposing a smiling Humphrey with images of the Vietnam War and the chaos at the 1968 Democratic National Convention; the advertisements aroused protests from the Humphrey campaign. Behind the scenes, Nixon staff lobbied for delegates from "favorite son" candidates,[54] resulting, in the backing of Senator Howard Baker of Tennessee, and his 28 pledged delegates, as well as those 58 delegates supporting Senator Charles Percy of Illinois. Eisenhower's campaign was revolutionary, as it was the first to focus on pitching the candidate thorough TV ads. Woodrow Wilson 1916 U.S. presidential campaign slogan, "War in the East, Peace in the West, Thank God for Woodrow Wilson." "Everyone is voting for Jack /'Cause he's got what all the rest lack/Everyone wants to back Jack," crooned Sinatra, a friend of the president and member of his glamorous "Camelot" inner circle. But it was enough to earn him a second term in a landslide victory, as America stood as the world's only superpower at the end of the 20th century. "[41] He also began to discuss economics more frequently, announcing plans to cut spending while criticizing the Democrats' policy of raising taxes. 10 Crazy Campaign Slogans - Oddee ", Donald Trump then a brash Manhattan businessman at the start of his career would 36 years later knock one word off the slogan to arrive at 2016's "Make America Great Again.". Robert Kennedy then entered the race, winning the California primary in June andon the same nightlosing his life to an assassin's bullet, adding to the grief of a nation still mourning the death of Martin Luther King two months earlier. Nixon won most of the West and mid-West, but lost Texas and parts of the Northeast to Humphrey and lost the deep South to Wallace. Johnson expressed his outrage to Nixon supporters Senate Minority Leader Everett Dirksen and Senator George Smathers of Florida, but he did not go public because he did not have knowledge of Nixons personal involvement and did not want to disclose U.S. surveillance of its ally. At the Republican Party convention, Nixon won the nomination on the first ballot. Nixon's the One! When the election ended, the winner was Nixon, who had promised to calm down the heated passions Nixon won nine of the thirteen state primaries held that season, although due to the population of his state, Governor Reagan won the popular vote while carrying only California. Out of the wreckage of Goldwater's candidacy rose a charismatic conservative star, Ronald Wilson Reagan. What was Richard Nixon's famous speech about? | The US Sun [94] It was also argued that Nixon opposition to debating was due to his experience during the 1960 encounter with John F. Kennedy, which many cited as a factor in his defeat. . An effective slogan will sum up a candidate's pitch to the country in a few words, and be powerful enough to cut through the endless onslaught of information in people's lives. [111][112], While overseeing an initial escalation of American involvement in the Vietnam War, he subsequently ended U.S. involvement in 1973, and eliminated the draft. In the first presidential election since the end of World War II, incumbent Harry S. Truman, a Democrat, was widely expected to lose. "Change We Can Believe In," was Barack Obama's slogan when he successfully campaigned to become America's first black president in 2008. [53], In early June, Nixon continued to be regarded as the favorite to win the nomination, but observers noted that he had not yet locked up the nomination. [5] In 1952, he was selected by General Dwight D. Eisenhower, the Republican nominee for president, as his vice presidential nominee. He then dropped him from the ticket. Pine man's Richard Nixon showerhead and other campaign items focus of Richard Nixon presidential campaign, 1968 - INFOGALACTIC Change was again the theme for the 1976 election, when Democrat Jimmy Carter took on Gerald Ford, who became president after the Watergate scandal forced Nixon's resignation. Riding high on an America's economic boom during his first four years in the White House, Reagan won a second term in 1984 under the slogan "It's Morning Again in America" broadcast into American households in an iconic campaign ad. "The Republicans' orderly, well run convention was a sharp contrast to their opponents' tumultuous gathering in Chicago. His campaign generated slogans for supporters to turn into shareable content, which was eventually boiled down to a one-word message: "Change. [59] At the end of the month, Nixon had two-thirds of the required 667 delegates necessary to win the nomination. Here, Business Insider surveys some of the winning slogans of the last 60 years, from Dwight E. Eisenhower's "I Like Ike," to the Barack Obama's "Change You can Believe In. "She's With Us" used by Jo Jorgensen's campaign. Nixon won his first term only narrowly. George W. Bush clinched a narrow victory over Vice President Al Gore in 2000, echoing his father's 1988 campaign with his "Compassionate Conservatism" slogan. The Campaign and Election of 1976: . He painted his opponent, Democrat George McGovern, as a threat to American values. Democrat John F. Kennedy is 1960 opted for the aspirational "A Time for Greatness" slogan in his winning 1960 bid for the presidency. I also told him that I know exactly how he felt. 1960 Presidential Election | JFK Library [62] At this time, Nixon decided with a group of legislators that "crime and disorder" would be presented as the number one issue in the nation. During most of this outwardly triumphant year, however, a scandal of epic proportions was quietly growing within the administration. On the Sunday preceding the election, Nixon appeared on Meet the Press, explaining that he would cooperate completely with Johnson, phoning the President shortly thereafter to personally reassure him. Cleveland supporters' attack on Blaine's supposed corruption, quoting a line from. In an America shaken by the 9/11 attacks he struck a more somber tone and pledged to build "A Safer World and a More Hopeful America.". In his speech, he remarked: Tonight I do not promise the millennium in the morning. Campaign of 1960 | JFK Library Who was president before Nixon? [57] Upon returning to the trail, Nixon found that Rockefeller had begun attacking him. Republicans in the Midwest pushed for Mayor John Lindsay of New York City. "[36] Polling by Gallup at this time revealed that Nixon led President Johnson 41% to 39% in a three-way race with American Independent Party candidate and former Governor George Wallace of Alabama. "Yes we can!" Following nomination, Nixon held his hands in the air with his trademark "V" sign of victory, delivering an acceptance speech written over the preceding weeks. At the candidate, and the phrase was adopted as the slogan of the plain-speaking former general's supporters. [98] By October's end, Nixon began to lose his edge over Humphrey; Gallup showing he led 44% to 36%, down five points from a few weeks earlier, a decline observers attributed to Nixon's refusal of a debate with Humphrey. It was neither. Political slogans are often derided but if you want to be President of the United States, you'd better have a good one. to make changes to the election system. Times Syndication Service. The winning slogan from every US presidential campaign since 1948, Frank Sinatra's special version of his song, the slogan "It's Morning Again in America, Vivo V27 Pro Review: Capable camera performance in a sleek form factor, A woman threw a house party with 65 men she matched with on Tinder and Hinge and connected with the man she's now been dating for a year, Amazon will halt construction of its planned $2.5 billion Virginia headquarters, the company doubles down on cost-cutting, 'Let's get real': scientists discover a new way climate change threatens cold-blooded animals, IISc researchers show chemically-modified nanosheets are effective for biomedical applications, SC extends stay on order quashing write-off of Yes Bank's AT1 bonds. At the end of December, Time labeled Nixon as the "man to beat". The Gallup poll from February 1967 showed Nixon leading Governor George Romney, his closest rival, 52% to 40%. [64] President Eisenhower endorsed Nixon in mid-July, breaking his tradition of waiting until after the primary, due to the election's importance. [107][108] After the election was conceded by Vice President Humphrey, Nixon said the following in his press conference: As you will probably have heard, I have received a very gracious message from the Vice President, congratulating me for winning the election. What was Richard Nixons slogan? - Answers He spent most of this period on the campaign trail in New Hampshire. [29] He campaigned in the state, although polls suggested that he would easily win its primary. He didn't campaign. And we work toward the goal of an open world, open sky, open cities, open hearts, open minds. [4] As a member of Congress, he gained a reputation as a firm anti-Communist. ", It was back to the future for Donald Trump when he dusted off a slogan used not just by Reagan, but also by the anti-immigration Populist Warren G Harding in 1920: "Make America Great Again.". In an environment teeming with anger, violence, and hostility, Richard Nixon, Hubert Humphrey and George Wallace each sought the attention of American voters and the right to lead the United States into an unknown future. Running well ahead of his opponent, incumbent Vice President Hubert Humphrey, his support slipped in the polls following his refusal to partake in presidential debates, and following an announcement from President Lyndon B. Johnson that a halt in the bombing of Vietnam had been negotiated. [83] In a visit to Chicago shortly after the Democratic convention, Nixon received a large welcome and ticker tape parade, with crowds estimated at several hundred thousand. Clinton offered vague promises during his 1996 campaign for re-election as the millennium approached, pledging to start "Building a Bridge to the 21st Century.". ", Four years later Obama pledged to build on the progress of his first term under another one-word slogan: "Forward. Forward." During a stop, he briefly discussed Vietnam, although not in detail, stating that the United States "must prevent [such] confrontations",[30] but that the nation must also "help people in the free world fight against aggression, but not do their fighting for them. Hurrah! En route to the Republican Party's presidential nomination, Nixon faced challenges from Governor George Romney of Michigan, Governor Nelson Rockefeller of New York, Governor Ronald Reagan of California, and Senator Charles Percy of Illinois. Richard M. Nixon. Abraham Lincoln, "True to the Union and the Constitution to the last." Nixon started the general election campaign with a double-digit lead over Humphrey, even in the face of a serious third-party challenge from candidate George Wallace. The Democrat resurgence under Clinton was proclaimed under the slogan "For People, For a Change. "Blaine, Blaine, James G. Blaine! The Vietnam War had split the Democratic party. Slogan: This Time . On November 5, it was a three-way race between Nixon, Humphrey, and Wallace. He went on to trounce Republican Thomas E. Dewey in the election. Not surprisingly, as Ford tried to move away from the former . [35] At the end of March, Rockefeller announced that he would not campaign for the presidency, but would be open to being drafted. To all the people of the world. He asked the attendees not to discuss the meeting with anyone, but to spread subtle hints that he would run for president. After narrowly losing the vice presidential nomination in 1956, Senator John F. Kennedy sought the presidency in 1960. In office, he traveled the world on "goodwill tours", promoting pro-American policies; he was re-elected with Eisenhower in 1956. The team organized a question and answer session with seven members of the New Hampshire Republican Party, taping Nixon's responses for editing and use in advertisements. Reagan pitched himself as the candidate to drag America out of its economic malaise under Carter. [80] Shortly before the convention and throughout the general election, Nixon received regular briefings from President Johnson on developments in the Vietnam War. "Yes we can!" [19] The news did not stall the progression of the campaign, and soon Nixon, Mudge, Rose, Guthrie & Alexander member Leonard Garment assembled an advertising team that included CBS Television president Frank Shakespeare. Americans did, re-electing him by a landslide as America enjoyed a post-war economic boom, despite growing Cold War tensions. [114][115] Though he presided over Apollo 11 and the subsequent lunar landings, he later scaled back manned space exploration. 2 minutes. The 'law and order' campaign that won Richard Nixon the White House 50 Richard Nixon is that man. Four years later Bush successfully campaigned for a second term. Richard Nixon. [21] Meanwhile, Nixon and his staff discussed handling the topic of the Vietnam War. was a campaign slogan, commonly used on posters and bumper stickers the campaign to elect Richard Nixon as president in 1968. Nixon's victory came with a margin of less than three percent in California, Illinois, and Ohio; had Humphrey carried those three, Nixon would have lost the election. The presidential hopeful then tapped Maryland's governor Spiro Agnew as his running mate. [20], By mid-September 1967, the Nixon campaign had organized headquarters in four states deemed critical to the Republican primaries. The slogan was also used by Abraham Lincoln in the 1864 election. [75] He hired Roger Ailes, whom he had first encountered during an appearance on The Mike Douglas Show, to produce one hour television programs to advertise the campaign in strategic regions. [11] At this time he quietly began efforts to organize in Indiana, Nebraska, New Hampshire, Oregon, and Wisconsin, positioning to secure victories in those states' primaries the following year. "[89] Gallup showed Nixon leading Humphrey 43% to 28% at the end of September. His diplomatic opening to China reached fruition with a widely televised trip to Beijing. Nixon promised to end the Vietnam War. "[50] He then proposed a plan to tackle crime that included wiretapping, legislation to reverse previous Supreme Court decisions, and the formation of a congressional committee targeting crime and reforms to the criminal justice system. However perhaps more famous is Frank Sinatra's special version of his song "High Hopes", which he recorded for the candidate with the new lyrics. Richard Nixon: For the Future: 1964: Lyndon B. Johnson: The Stakes are too High for You to Stay at Home: 1964: Barry Goldwater: In your Heart you Know he's Right: 1968: Richard Nixon: Nixon's the One: 1976: Gerald Ford: . His 1968 campaign slogan was "This Time, Vote Like Your Whole World Depended On It", But in 1972 he won a landslide re-election with the slogan "Now, More Than Ever.". , "Vote for Taft now, you can vote for Bryan any time" , "It is nothing but fair to leave Taft in the chair" , "Vote for 8 Hour Wilson" Woodrow Wilson, "The man of the eight-hour day" Woodrow Wilson, "He proved the pen mightier than the sword." [95] In another lesson learned from 1960, the campaign employed 100,000 workers to oversee election day polling sites to prevent a recurrence of what many Republicans viewed as the stolen election of that year. Philosophy, Media, News. end the war in Vietnam. Clinton's campaign chief James Carville coined the phrase as a reminder for campaign staff to focus on selling Clinton as the candidate to haul America out of its early '90s recession. What are Richard Nixon's campaign slogans? - Answers Richard Nixon's presidential defeat in 1960 and gubernatorial defeat in 1962 gave him the reputation of a loser. 1972: Richard Nixon again Now, More Than Ever - Business Insider 2) He wants the States to assume greater responsibility for matters . He painted his opponent, Democrat George McGovern, as a threat to American values. South Vietnam complied just days before Americans went to the polls and made Nixon their President. [26] Later in January, Nixon embarked on a tour of Texas, where he lampooned President Johnson's State of the Union address, asking: "Can this nation afford to have four more years of Lyndon Johnson's policies that have failed at home and abroad? Slogans and symbols sum up a candidate's point of view and serve as a rallying cry for supporters. Part two (page 1)", "The 'other' Goodell: How NFL commissioner's dad ran afoul of Nixon", "Despite Lead, Nixon Lacking Commitments", "Presidential Elections Ayn Rand 1932 to 1980", Nixonland: The Rise of a President and the Fracturing of America, https://en.wikipedia.org/w/index.php?title=Richard_Nixon_1968_presidential_campaign&oldid=1139361148, This page was last edited on 14 February 2023, at 18:57. The winning slogan from every US presidential campaign since 1948 Richard Nixon: Campaigns and Elections Although it was a close race with respect to the popular vote, Nixon won the electoral college by a 3 to 2 margin By Ken Hughes The Election of 1968: Richard Nixon's presidential defeat in 1960 and gubernatorial defeat in 1962 gave him the reputation of a loser. The Democrats nevertheless maintained control of the House and Senate, making Nixon the first President elected without his party winning either house of Congress since the nineteenth century. [101] In response, Nixon had employed operative Anna Chennault to tell the South Vietnamese that they could receive a better deal under Nixon. [34] Nixon easily won the New Hampshire primary on March 12, pulling in 80% of the vote with a write-in campaign, while Rockefeller received 11%. They analyzed video of Nixon, determining that he was at his best when speaking spontaneously. Nixon Rides the Backlash to Victory: Racial Politics in the 1968 Presidential Campaign Jeremy D. Mayer The 1968 presidential campaign between Richard Nixon, Hubert Humphrey, and George Wallace was suffused with the politics of race. [44] During a question and answer session with the American Society of Newspaper Editors, Nixon spoke out of turn, receiving numerous interruptions of applause. Obama's first campaign was the first to channel the political potential of newly emergent social media platforms. However his pledge at the 1988 Republican convention "Read my lips, no new taxes," came back to haunt him, with Democrat Bill Clinton hammering him about the broken pledge during the 1992 election. "Change We Need." and "Change." - 2008 U.S. presidential campaign slogan of Barack Obama during the general election. Economic power is not the same as strength of national character. He entered every primary and assembled a team of media consultants who helped him create the image of a "New Nixon," more statesmanlike, less combative, more mature and presidential, an effort chronicled in "The Selling of the President 1968" by Joe McGinnis. While campaigning on a whistle stop tour of the country, a supporter yelled "Give em' hell, Harry!" Richard Nixon and John F. Kennedy in presidential debate American presidential election, 1960 Nixon received his party's presidential nomination and was opposed in the 1960 general election by Democrat John F. Kennedy. 'NIXON'S THE ONE! Fan Feed The White House. [73] It was later noted that the convention had featured Nixon as the centrist candidate with Rockefeller to his left and Reagan to his right.