Shop all Genesis Bikes with sizes ranging from 18" to 700c, in kids and adults sizes. Thats a call youll have to make. All rights reserved. (not sure exactly) into building up a mountain bike mecca in Bentonville, Arkansas. Nope: while the bikes its offering look to be good quality and competitively priced, the reason that Viathons entry turned heads is whos behind it: Walmart. On its own, Viathon strikes me as a modestly interesting enthusiast brand with some solid, value-oriented bikes that feature industry-standard design and technology. Spinhirne-Martin says Walmart is launching with the hardtail to fill in holes in what they already offer on the Walmart.com marketplace. The S-Works Epic only comes with an 11-speed groupsetthe Shimano XTR Di2so the Viathon wins in our books with the snazzy eagle. I did hear you and Andy mention 2300 on podcast 65. He doesnt have a marketing team: he outsources that to Idaho-based Cranktank, the PR and marketing outfit led by Adrian Montgomery, ex of Scott, and Scott Montgomery, ex of both Cannondale and Scott and who is also the current president of Reynolds Cycling. Turner Bikes - Titanium Mountain & Gravel Bikes Or did you have its sale / closeout pricing in mind ($1,599)? Wal-Mart Launches Viathon, a New Direct-to-Consumer Bike Company @roma258: There's no fear - we're just doing what the majority of buying customers are asking for. Its one of the biggest online merchants in the world, No. But Quan is the only person mentioned in a team of top bicycle industry veterans with decades of collective experience. The only other real face behind Viathon is brand manager Zach Spinhirne-Martin, who spent nine years with the online retailer Competitive Cyclist before joining Walmart as its bike category manager. By James Smurthwaite Andy T fitted the ShockStop stem and immediately felt the benefits. The Viathon M.1 is available in three complete build kit options, starting at $2,400 USD. Shoppers will have four build choices per model. Bikes cost more than motos, makes no sense at all. The bikes will be available to order within weeks. ViathonBicycles.com newsletter codes, Viathon Bicycles reseller codes, Viathon Bicycles competitor coupon codes. It doesnt have to adapt to the future, it is the future. Join Outside+ to get Outside magazine, access to exclusive content, 1,000s of training plans, and more. Tommaso Sentiero Gravel Bike, Shimano Claris Adventure Bike with Disc Brakes, Extra Wide Tires, Perfect for Road Or Dirt Trail Touring, Matte Black, Red Visit the Tommaso Store 60 ratings | 40 answered questions Price: $844.99 Color: Matte Black/Red Size: Select See more About this item Which Company Makes Walmarts Bikes - BikeHike Muley Freaks Erik Van Woerkom Charged With Felony Possession of Trophy Mule Deer, Get Up to 60% Off at REIs End of Season Clearance Sale, The Biggest Improvement to My Camp Kitchen Is a Mini Pizza Oven (But Not for Pizza), VanDOit Moov Builds on Adventure-Ready Ford Transit Trail, Avalanche Outside British Columbia Resort Buries 10, Kills 3 Heli-Skiers. Have your questions answered, get a virtual tour of our showroom, collect measurements, or talk about financing options. I dont shop at Walmart anyway since they decided to blame guns for violence. At the end of the day, we bike people live and work in a quirky, parochial and, more than occasionally, incestuous little industry, one with its own set of business realities. Walmart's return policy is insane and the employees there generally DGAF. Or at least, hasn't happened yet. Without the curiousness of the Walmart link, I wouldnt even be writing about Viathon. OBED Bikes | Gravel Moosejaw now sells cycling gear on their website and has a retail bike shop in Birmingham, MI. Viathons carbon bikes retail online for between $2,300 and $6,000. The mountain bike is the perfect companion to discover new things off the beaten track. They also have their own brands, among which there's their B-Twin brand of bikes and bike accessories brand. Unlike, say, the car industry, its relatively cheap to launch into the world of making bicycles, even bespoke framed ones. And yes, while the argument of "buy used" is a good one, most newbies simply don't know where to look, don't know what to look for, and are overwhelmed by the whole used buying experience that they just throw in the towel and go back to the sport they are familiar with. The impetus for the brand was therefore personal, not corporate. I wanted to make bikes that I would want to ride, says Spinhirne-Martin. Walmart releases its own high end bike brand (Viathon) 1 - Walmart didn't buy Viathon. Giant Stance, pretty close to fitting this bill at 2k! On the Streets: Viathon G.1 - Road Bike Action It starts with younger customers.. You could get a 450 for the same as a well optioned V10. And while low, Viathon pricing was at parity with any number of other name-brand carbon models, including Trek, Specialized, Cannondale and Canyon. I wanted to make bikes that I would want to ride, says Spinhirne-Martin. The R.1 is a true road racing bike, the G.1 is for gravel and the M.1 hardtail is for cross-country riding. Viathon ships high-end carbon bikes from a Walmart - Bikerumor Should brick-and-mortar or other online retailers worry? Department-store bikes look a lot better than they used to. 1600 Pearl St., Ste 300Boulder, CO 80302This website copyright 2023. But if Viathon is going to have any real impact, its the next set of new bikes that will matter most. Buyers have 60 days from purchase to return the bike, and it can be new or used. Its also important to note whats not in the current lineup: womens bikes, utility bikes, and e-bikes. Well, so much for that. America's low price leader served up a single no-name (and possibly open-mold) model with full mechanical Ultegra group, complete with wheelset, at a very low price point. I think bikes are priced high and I think the margins are higher than in other enterprises. If successful, Viathon can be rolled out widely, claimed Spinhirne-Martin. Walmart wanted Bonobos because it was a favourite of high-income urban millennials. Viathon is a start-up carbon bike brand with a difference. bicycling Writing in 2016, Dunn wrote: Digitally native vertical brands (DNVBs) are maniacally focused on the customer experience and they interact, transact, and story-tell to consumers primarily on the web., Dunn added: The DNVB is born on the internet. Walmart buying Rapha would be the latter. Bikes come equipped with well-recognized components such as SRAM, Zipp, and Stans' No Tubes, on a good/better/best three-point pricing structure, with all models starting below $2500. Both are well-qualified bike industry veterans, but its not a riveting founder story like, for instance, that ofAllied. And who cares what other people think? News of a new bike brand was recently published online that linked the Viathon Bicycles brand with Walmart. Will these bikes be sold in a box and assembled by the owner? All this went down in April and May of this year. For the hardtail mountain bike, thats a $2,000 frame, $2,400 GX Eagle build, $3,500 X01 build (which comes without a dropper), or a $6,000 XX1 option. Many people are the same, I guess the rebranding isn't for nothing. You cannot buy a Viathon bike from one of Walmarts 4000 plus US stores (or from Asda supermarkets in the UK). There hasn't been a new supersport motorcycle design from ANYONE in like over a decade. We don't need a review. The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. But Viathon's G.1 GRX 800 is light, fast, and sporty, and costs much less than its competitors. Thats a challenge. Anyone heard anything about the viathon? : whichbike - Reddit A year later, the bikes closed out for about $1,000 apiece, and I read at the time on various online consumer groups that sharp-eyed cyclists were snapping them up as preassembled build kits and flogging the framesets online for maybe a hundred bucks a copy. 207 (The first was at the Sea Otter expo earlier in the year.). Let's see the salaries of engineers at Specialized giving us all these "advancements" in recent years that 90% of people riding mountain bicycles on trails don't need. He proposed a private-label project, and hes bringing it to fruition. Bike industry seems super healthy (at least outside looking in), coming from the moto world. Walmart will sell bikes under this brand soon with price tags up to $6,000. Cue the cheap-crap jokes. Gwin was smoking everyone on a very close to stock YT tues high end build. Walmart are best known for their $300-$500 bikes that. Full on rippers. 250? The Bike Forum. Viathon M.1 GX Eagle Mountain Bike Review | Super light weight hardtail Years ago a friend of mine bought a carbon fiber Dura Ace bike. "We're trying to build a culture, building an education," Jordan said at the introduction. The big-box retailer is trying to cater to cycling enthusiasts with a line of three new carbon rides. Twitter. what happened to viathon bikes - bngrz-studio.com Cue the cheap-crap jokes. Viathons G.1 gravel bike requires the same build. I would have thought their frame prices would have more closely matched online Chinese carbon frames. The bike uses a very rigid pivot/BB comprised of two MID-BB's inside one another. And while the bikes may be sold on Walmarts website at some point, theres no mention ofselling in stores, which would put the bikes in front of a broader audience. i gave it a spin. They also have controlling interests in Rapha and Allied Cycles. Press question mark to learn the rest of the keyboard shortcuts Tommaso Sentiero Gravel Bike, Shimano Claris Adventure Bike with Disc I like his channel and all but want to see people ride bikes like I would or better. At first it was seemingly impressive for $2500. There are many many people for whom Wmart is their entire mass produced goods consumption experience. MTB, Black 648 3+ day shipping Best seller $91.14 16" Marvel Spider-Man Bike for Boys' by Huffy 435 Whether as an agile bike for everyday rides, a robust partner for city and countryside or as sports equipment for touring and off-road action, the MTB guarantees lots of riding fun. Doubt they are taking a loss, even at these prices. refresh results with search filters open search menu. @alex There are better bikes in regard to front end compliance than the Viathon. Now it has a toe in the high-end market and the chance to show that itscapable of making quality stuff. This is not meant to be in support or against Viathon or Walmart, but there's a few things people here are missing. Not a fan of Walmart. 29 plumtrees road newtown, ct; popular subdivision names; how to cite the implicit association test Others seek innovation above all, eager to check out the latest suspension tech from Trust Performance or Yeti. That makes sense. Viathon G1 Bike: At The Finish - Riding Gravel At this writing, the various models are listed at "Summer Sale" prices on the Viathon website. All Viathon bikes come with a 2-year warranty. Viathon M.1 GX Eagle Mountain Bike Review | SRAM GX EagleI was amazed how light this bike was and how well it climbed!Viathon was kind enough to send me over. We could ship anywhere but Im concerned about customer service, because I dont have distributor partners globally. They have dumped millions into cycling in AK, even helping to fund the Arkansas High Country Route. Way too much focus on the manufacturing/engineering side on squeezing out that next 1% gain in performance, then convincing us through marketing (or forcing us in the case of Boost) that we need it. Required fields are marked *. Katie Compton. If they somehow get interested in riding they will take what Wmart has to offer, and if they have a lot of money and want the "best", Wmart is now there for them. There are a lot of reasons why our bikes are so expensive first thought, offerings in multiple sizes. The G.1 is the direct-to-consumer brand's competitively priced gravel bike. Certainly, Walmart has the resources to overcome that, if it chooses, and it also has a reach like few other companiesWalmart sells more bicycles in North America than any other retailer, according to industry analyst Jay Townley. I built the brand without them knowing about it at all, reveals Spinhirne-Martin. according to industry analyst Jay Townley. Atomik/Berd Ultimate Gravel Wheels: At The Finish, The Riding Gravel Pedal Round-Up: Time Pedals Wrap-Up, Showers Pass Hi-Line SS Shirt and Cross Country Shorts: Quick Review, Cannondale Topstone Carbon Force eTap AXS: Getting Rolling, Episode #64 Waffle, GORE, Touareg, Hunt Wheels & More, WTB SG2 Gravel Tires: Resolute Checkpoint , Bontrager Circuit WaveCel Helmet: Quick Review, Gravel Grinder News: Shimano Introduces CUES New Mid-Level Group. Waiting for Whole Foods to offer MTBs. Savvy consumers may baulk at the Walmart connections not just because of the value connotations but also the corporates reputation for poor labour relations but nor is Viathon a bike brand for the decal-focussed. Little info you may want to know about the Waltons. Review: Viathon R.1 Road Bike - VeloNews.com price sold by type electric assist +. Kev has 43,000 subscribers. Not that Viathon is going mass-market anytime soon. Our Fezzari Bicycle experts are here to help you find the perfect bike. Almost all carbon frames come from Asia, and different brands often subcontract with the same large producers. Love lower price bikes and bringing the MTB sport to more people.. You can race and ride it at the highest Mtb level. With the backing of Walmart, we can scale very quickly.. There are no whiz-bang spangles for instance, the MTB is a vanilla hardtail. But does it have enough soul and personality to compete with more established brands offering quality bikes at a similarly low price?". It is being released alongside a carbon road bike, the R.1, and a carbon gravel bike named, you guessed it - the G.1. People talking about this being good for "the industry" have no idea what they're talking about. Or is the front-end harshness that pronounced? Considering the Walmart shopper and what bike theyre on now, the answer is probably yes. And cost of owenership for the V10 is probably about the same as for a 450. The load is transmitted through four large bearings and a large 19mm chunk of steel. Sure, some R and D for that motorcycle has come from up and down the lineup, but the same can be said for the bike companies. Pretty sad that a brand new YZ250 cost thousands less than some of the bikes I come across in the wild. Viathon is backed by the big box retailer but has teamed up with industry veterans that'd designed frames for brands like Cervelo and Pivot. Viathon bikes | Rising Sun 4WD Club Forum Who makes Viathon frames? dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart. I'm honestly surprised by how many people don't realize the Walton family is already waist deep in the cycling industry. Will people buy them? The shifters and RD were DA and that was it. Long, low, slack? The writer, Sarah Moore, found the connection when looking up the trademark on the name, which isregistered to Walmart. Viathon is run as a digitally native vertical brand, a phrase coined by Andy Dunn, founder of US menswear brand Bonobos. As mentioned, this is the lowest-cost complete bike in Viathon's G.1 range, but that doesn't mean the parts are low-cost. Things have moved on. Por - 10 junio 2022. Like Remot, Viathon debuts with three offerings: one frame each in road, gravel, and mountain, with three levels of build kit. Vitus Bikes They want tech, they want new features, they want new stuff. @roma258: The development and progress is exciting but the concern is that the bike industry is nothing but development and process - all icing no cake. Boost? The M.1 is the first mountain bike from Viathon, and from the sound of things, it won't be the last. Bayside Women's Cruiser Bike, Rose Gold 1385 Pickup 2-day shipping Best seller $648.00 Hyper Bicycles Electric Bicycle Pedal Assist Mountain, 26 In. Review: Viathon G.1 Carbon Gravel Bike - Cyclocross Magazine As technical editor Dan Cavallari pointed out in our sister publication VeloNews, "Viathon ticks almost all the high-end boxes for a bike with a lower pricepoint. VIATHON SPONSORS CAFFEINE AND WATTS, RUDY PROJECT LAUNCHES - CrankTank Too many highly paid engineers on staff working on "advancements" that most riders never needed. Calling all PB keyboard warriors: to the watch forums! Viathon, like Bonobos, goes against the fundamental tenets on which Walmart was built. However; on crushed rock and rough surfaces, the overly-stiff front fork can be a liability when it comes to rider comfort. I followed with an opinion column about Viathon's unique formation, business model and value proposition. REI Co-op bikes are worth a look for most cyclists. Did you have any issues with clearance between the spokes and rival caliper in the front? We got bills to pay and we work our asses off for you ya jergoffs. . Did Viathon offer some bold new technology,jaw-dropping value, or an irresistible brand story? (if they care about value, they'll go YT or Canyon, etc.). For those who dont want to deal with immediate upgrades and want a more compliant bike, I would advise to look elsewhere. I just pay the numbers. Hyper Bicycle 26" Men's Havoc Mountain Bike, Black 417 Pickup +2 options $248.00 Kent 26 In. Certainly, there are many Walmart shoppers among us, though likely few who have bought a bike there. "The negativity starts in-store with reports of forks installed backward. Sales are via the brands website, and this does not feature the Walmart name in the about us section. A slacker/longer hardtail in the Chameleon/Honzo mold, with carbon frame for $2k might get people looking. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. Its not a bad platform though, and for the right situations, it would serve the rider spectacularly well. It appears the newswas first mentioned in a Pinkbike story. bicycles At any rate, the Viathon G1 is an interesting option that we hope to see developed into something more refined in the areas of rider comfort, versatility, and geometry in the future. See how long we last Shimano Consolidates Entry- to Mid-Level Groupsets With New CUES Drivetrains, Opinion: Five Things The Bike Industry Could Do Better, Throwback Thursday: A Brief History of Direct Mount Derailleurs, Buying a Bike From a Shop Versus Buying Online, DH Bike Review: Canfield's Jedi Masters Rough Terrain, Review: Mythos 3D-Printed Titanium Stem is My Kind of Excess, DH Bike Review: Orange 279 - A Staple of British Downhill Racing, www.singletracks.com/blog/mtb-gear/first-ride-review-deciphering-the-viathon-m1-hardtail-mtb, www.outsideonline.com/2295486/single-track-minds, www.diycarbonbikes.com/collections/hardtailframes. Dont squint at the pix, the forks face the right way. Time for competition to drive down the absurd prices on bikes. That bit of information, incidentally, is not something youll find on Viathons website. WhatsApp. That's a hell of alot of awesome MTB trails read about it here Do Steu and T-Dubs ride Viathons? Thats a fine goal, but lets not kid ourselves: $2,300 is both a lot of money and also not appreciably cheaper than the pricing offered by a number of other brands. Huh, no one wanted to buy a $6k hardtail that has no track record? He said that he originally felt that the rear triangle was fairly smooth, but now that the excessive vibrations have been tamed up front, the rear stiffness jumped out as something he didnt feel was as comfortable. So far, Viathon isnt saying much about what makes its bikes different, nor is it telling much of a brand story. A Redshift Sports ShockStop Stem tamed the harsh vibrations coming from the Viathons beefy carbon fork. It makes it a lot more difficult to invest in processes and equipment that can ultimately bring the cost down significantly. But Im a little mystified that the mountain bike is a cross-country hardtail 29er, a style of bike thats pretty out of fashion at the moment. Doesn't seem like anyone is really sold on Viathon though. Walmart thinks so, and the retail juggernaut is betting its customers do too. Walmart muscles into the high-end bike market - Cycling Industry News Matt Macduff's prototype Altruiste is the slopestyle bike of your Yeah I'm in Australia and I know this, along with they do a bit for some mtb community's and trails. If in the next 6 months new bikes stopped selling and P&A upgrades shot through the rough, you bet your ass the industry would respond. I've bought many clothing items from them, trekking boots etc and I was perfectly happy with the price/quality ratio. And other direct-to-consumer brands like Canyon have a big head start on Viathon in terms of reputation. By July, barely 90 days from its glitzy premiere, Viathon had announced via direct mail and on its website that it was dropping prices on all models by as much as $1,000 per bike, to as low as $1,998. Then theres the idiots who think they can get 1500 for their POS 1988 cr125. The simple answer is: because it can. Be good if they build some good stuff as oddly it seems they will give back. Call it a 'Walmart' bike if you must. Hi all Thanks for the reviews and updates. The multi-tier distribution model of sporting goods companies doesn't help either but it's a reality that's likely not going to change. DSA_CATEGORY:BIKES DSA_MARKETABLE_CATE Viathon Bicycles made waves at its launch earlier this year as a premium bike brand incubated under an unlikely source. Read through the small print "Returns and Refund Policy: 60 days from date of purchase - new or used with proof of original purchase. Fezzari Bicycles - Mountain Bikes, Road Bikes, EMTB In effect, the brand is a sortie into a high-end scene, allowing Walmart to test the waters of a rarefied market. Turner Tech But there aren't enough spec details to tell what we're looking at. Andy T described the handling as stock as being razor sharp, so from that standpoint, riders looking for a more road racing leaning gravel bike should be satisfied with the G1. Sign up to receive GearJunkie content direct to your inbox. Meanwhile, the Waltons have put Millions? Why would pile-em-high-sell-em-cheap Walmart be interested in such a high-end part of the bicycle market when the market-dominating retailer is already Americas biggest seller of keenly priced bicycles? First, this hardtail gets more than just the usual 100mm-travel fork. philadelphia bicycles - craigslist Viathon Bikes Drop Prices & Become Available Through Walmart And 2 years ago, the company hired Zach Spinhirne-Martin, a senior buyer at CompetitiveCyclist.com. "Of course, there was some backlash with the Walmart connection,'' said Mark Jordan, whose CrankTank marketing group staged the Viathon launch and was quoted in Yobbi's original article. Very glad for your fair judgement and perspective. Press J to jump to the feed. They are direct to consumer from the website, just like Canyon. And no im not interested in your bicycle either. Viathon Bikes launched to surprise, confusion and intrigue back in April, offering high-end carbon XC hardtails despite links to Walmart. With Walmart backing this brand, we can engage in a bike segment other brands wont touch.. The bikes themselves, it was agreed, were competently designed and engineered, and marketed by respected industry professionals with big-brand credentials. It's very hard to make it and also find decent paying work. Ive already gotten questions for people internationally. Walmart.com brings on bike brand called Viathon that is - reddit what happened to viathon bikeshtml5 interactive animation. The Viathon M.1 is available in three complete build kit options, starting at $2,400 USD.