African American families living in 2 million dollar, mid-century modern mountain homes, driving 60K cars. Like I said, Im a 64 year-old liberal. I find the media, the big corps, anti-social media, etc., quite nauseating. Over the past few months, its been out of control. Maybe sell your TV and use the proceeds to buy some extra fuel and food (and alcohol!) Since the companys announcement, I now use the Qwant or Brave search engines instead. And lets not forget its also the guns fault. That is their target. Link to page at The Spectator: https://www.spectator.co.uk/article/a-post-racial-world-the-last-white-man-by-mohsin-hamid-reviewed, Link to article: https://apnews.com/article/nhl-sports-hockey-race-and-ethnicity-racial-injustice-1fc28e1d7db391c2bec6203fa19fda1f. Not without being called a racist, a misogynist, a bigot, or a homophobe. Some people actually realize advertising is, and always has been, bullshit anyway. I agree that we need to tell the advertisers what we want by not purchasing their items or services. Hardly. The sheer number of black people in TV commercials is already highly suspect, but the equation becomes even more lopsided when you consider that they are almost universally portrayed as clever, sensible professionals and leaders who hold positions of power over whites and characters of other races. Brad, thank you for your thoughtful comment. We know the key is authenticity. I hear the energy rationing could get rough: https://www.dailymail.co.uk/news/article-11173211/Life-Blackout-Britain-Experts-warn-energy-rationing-winter.html. as when car company Acura was forced to apologize in 2012 after putting out a casting call for a Super Bowl ad featuring a Black . We are in the TOWER OF BABEL! You make some good points, Don. Interestingly, although Im often accused of being privileged, I actually have had to work harder to get opportunities due to my demographics. Their findings show 73% of casts/actors are white. . It shows the truth. The net result is even fewer white people in commercials. I have cancelled my AMEx card. First, the more brands jump on this bandwagon, the more they transmit a subconscious message of insincerity which leads to eroding trust. And I 100% agree with what you said about the relationship between art, truth, and propaganda. Yes, yes. This has been one of my favorite blogs, especially this post about diversity in advertising and commercials. I literally get up and leave the room or x out ALL of these commercials (and blacks are in ALL of them) that are bombarding and attempting to control our thinking that theyre normal .. If they fail, they will ultimately find themselves facing justice for their many crimes and forced to pay for their misdeeds. Youre spot on Sharon its really sad to see that the woke/cancel culture society is promoting this rubbish on the Caucasian culture its far from reality and its only going to promote division within our society . NPR is now the voice of BLM,,,,and, maybe it has to happen that way the constant beating of the drum,,,,,,but, their preaching to the choir has started a boomerang effect with me, so much so, that i can no longer just turn on the radio and allow myself to be at their programming mercy.instead, i go onto the computer and select what segments i deem avoiding those issues..even then, sometimes they seem to find a way to weave it into the fabric. Why do we constantly try and guess? But boy, Ive learned since then!! When relationship of ANY type is broken, it requires both parties to take some level of personal responsibility to make amends that genuinely last. Its got to the point that when these adverts appear I have to censor them if my impressionable kids are watching as they think if its a TV advert it must be true. And although these cultural problems dwarf the small, daily inconveniences that the forced-diversity agenda creates for creative professionals I wholeheartedly agree with your example of the difficulty in finding stock photography of white, rural-looking Americans I think those issues are important enough to our industry that they merit discussion. You pretty much have to go to the outdoors/hunting/fishing channels for that. Drop me a comment or an email anytime! I noticed the shift in black over-representation all the way back to the Obama years. If you want to know the truth about how the vast majority of blacks socially interact simply watch 5-10 episodes of The First 48. (Thats what the report says, anyway. Always good to hear from you, Robert. I dont believe a lot of what I see on the news, Julie, but quite a few recent mass-casualty events have allegedly been motivated by racial hatred and Buffalo is most certainly not the beginning. In the past half year alone, weve had the SUV that drove itself through the Christmas parade in Waukesha, Wisconsin in November; the synagogue shooting in Texas in January; the Brooklyn subway shooting in April; and thats just off the top of my head. If you look at some famous movies of the 80slike Back to the Future, the big blonde man is the bad guyBiff. Start by consulting diverse communities through surveys, advisory or focus groups to understand their concerns or perspectives on a given topic. Im all for diversity, but cmon, throw a skinny white chick a bone: I cant picture what light summer clothes will look like on me if every single model is dark-skinned, has a gorgeous mass of curly hair and a booty that everything looks good on. And I have to remind myself, this is advertising were talking about. Buick It looks like the Garcias got a new car Well, have you watched the news lately? This is far from reality. https://en.wikipedia.org/wiki/Boy But there are MANY surveys saying the advertising industry, including behind the scenes people, is mostly white. There are upper middle class black people who do and buy things that other upper middle class people do. Nabeel Alamgir, Bareburger Group LLC. Even more telling, the. As someone who, like you, has been down his share of rabbit holes, I agree. (Am I allowed to notice this or will I be labeled as racist?). Let them buy all the advertisers wares. (Snake oil, anyone?). Its quite obvious the liberal clowns are trying to portray white men as stupid and weak. I dont want to see 2 guys kissing, 2 girls walking hand and hand or every black living in in the Hamptons. Indeed. I often find myself questioning if the black people watching these commercials would really use this product or service. People need to be made aware that they are being misrepresented on company boards. Hell, I have a hard enough time dealing with all my own female hormones and emotions I dont need another girl in the house to contend with (I have two little girls who will soon enough be teens with hormones Ill have to handle as well!) Believe it or not, the United States of America is one of the *least* racist countries on the face of the earth. Once Tom Cruise and Brad Pitt have made their exits, I can almost promise you White male representation as the main leads will be over forever. Are they terrified of being called out as racists? But unfortunately, Big Tech doesnt want us to. What is going to happen to white children that are not being represented? Who is committing the crime currently?.. A breath of fresh air. Good for you for boycotting some of these advertisers. https://www.nbcdfw.com/news/local/diversity-in-commercials/76279/, Thanks, Robert. I plan on leaving the USA, if my husband and I have kids I dont see a promising future here for White children. White, yes. I also was curious if others were noticing the same phenomenon. You have it made! This is all about control. I know that a lot of people saw those posts, but no one was willing to touch the topic with a ten-foot pole. Lgbtq is crossing the line. And it all just aint about a disproportionate amount of blacks in commercials. And not created and shown exponentially more than they are present in the real world in order to enforce an agenda and brainwash the populace. Black men have already taken over game shows; I started noticing that but it didnt bother me too much because I could tune out if I didnt like it. They are a very loud and sometimes violent minority. Thats captain vanilla. All youre left with is MyPillow and vegetable supplements. The attack on boys and men is so easy to see. Some brands are particularly popular with people of different races. Remember that 70% of the US population openly practices Christian traditions. I also think this placating the woke crowd will eventually get so out of hand that it will completely alienate white people. For example, slavery was widely practiced by American Indians in the Northwest and Eastern woodlands of the United States. Nothing gets a message through like a punch to the pocketbook. Gawd, I am glad I am not the only one who is bothered by this (catalogs). If blm does not get their way, they burn down the cities. $1000000 to the first mention of a TV commercial with a Filipino actor and no, not Bruno Mars. Etc. In fact, according to this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population. I believe youre right on the money from your refusal to use Google services all the way through to your predictions for the end of the dollar. More than ever, be lions, not sheep!! Others wield it as a club. Oh, I forgot about the talking Rice Krispie Treat giving the boy in ballet tights a pep talk. No masculine role models or father/son interaction in commercials. "A Diversity Report for the Advertising/Marketing Industry (2021)." If that were true, why dont we see more Latinos in ads? I am a 30 year old White woman and its changed so much over the past 15 years. While 10% of all new marriages are interracial, only 1% are black/white marriages. This should be the test used to determine if someone is male or female. this is NOT saying people of color are not smart, nor is it saying they are not nice people, intelligent, funny, and personable! But, as with most things, acceptance is growing as the real world begins to catch up. He names names, gives dates, gives quotes, and gives events, laying out an ironclad argument on why we are going through what were going through. I dont know how any young women these days can even be attracted to the opposite sex anymore since there seems to be nothing but a slightly more boyish version of themselves to choose from. But I am still trying to work in my mind why advertisers, particularly the advertising companies, are such willing participants (I understand why certain multinational corporations are pushing these agendas). Almost an Agenda. When you see it in TV, you would assume black/white interracial marriages are 95% of all marriages. I actually think its more nefarious. Apparently, these days there is "a lot of fuss over gaming "forcing diversity" and people getting upset that a character is gay, trans, etc." In a viral Twitter thread, self-described "straight white dude" gamer FightinCowboy decided to explain why this fuss is unjustified and give his opinion on why diversity in gaming is important. But in sum, they were extremely sinister. And if the definition of racist necessarily requires holding a position of power, then tell me who has power over the hearts and minds of our kids en masse through public institutions and entertainment propaganda: A. rappers, celebrities, certain unnamed conglomerates who happen to operate a HUGE segment of childrens programming, et all? While anyone is free to buy these products, and they arent restricted, just going by reality and consumer numbers, why are brands suddenly trying to appeal to what might be less than 5% of there target market? There seems to be a concerted effort among companies to replace white people with black. Yes, but if that group is grossly over represented in commercials, then white folk may think -hey, they be don ok now!..and we tknow their not. Not to mention the actual equipment all a financial burden on the parents. Not with any solution or anything with substance, but rather, with a cliche: the first step in solving a problem. Forced diversity is contentious because vestiges of oppression, exclusion, and discrimination remain. Han Solo, Indiana Jones, Terminator (which feminized Arnie and eliminated John Connor as the savior of the future). Are blacks clamoring to work in advertising? I think youre right, Kris. I pulled him aside and told him to wait his turn and not go down until theres no kids on it. Hispanics and Asians are not as vocal about their grievances. I really feel sorry for the kids being born today. Maile Keone, Listen Technologies Corporation, Using diversity as a strategy to sell more or to better appeal to your audience is exploitation and appropriation. LGBQT. I do not need to go outside in my front yard and scream to the world I AM GAY!!! A very simple chromosome test is all that is needed. Who exactly are the ads trying to reach? They dont and they shouldnt. In many ways, the need for diversity in advertising is a numbers game. And I certainly find it curious how everything has exploded all at once. lol. Thank you for my new mantra in this next season: Art to be good, has to reflect truth in nature and if doesnt, then it is propaganda. Brilliant and true. Or maybe its revenge for all that egregious mansplaining Ive heard so much about. Rob, you have started a firestorm with this subject. Ill remind myself you said that the next time Facebook refuses to let me advertise this post due to what they have deemed inflammatory content.. Sadly, this is happening not just in advertising, but everywhere. As others have posted, advertising is but a cog in the machinery. Why not? I never wanted to have a baby and wanted stuffed cats instead of dolls. Im a white male in my 60s, a demographic that is completely shunned. I find all this whining about representation laughable; Im half Mexican and Syrian and Filipino on the other side.where was my representation when I was a kid? I am a CAT. Thats another funny trope. (Another is what Disney has done with the Star Wars franchise in erasing male leads.) If representation is so important and it is then why dont most advertisers bother to think even one shade beyond skin color to represent nonwhite races and cultures as something more than copy-and-paste color-palette swaps of affluent white people? While theres no doubt that society is becoming more diverse, you have to admit that something feels off here. I am a pasty white Irish girl with strawberry blonde hair and blue eyes and I never see anyone who looks like me in any media anymore anywhere. One of the things that concerns me most about this topic is how many brainwashed people are so eager to dismiss us the people who dare to speak out about the ridiculous mishandling of representation in advertising, entertainment, etc. . Also, TV ratings show a slightly higher audience for minorities, but whites typically make up a majority portion of overall ratings. I do not think we will see another Anglo-Saxon actor as James Bondif we do, he will be feminized like the guy playing Spider-man (compare Holland to Nicholas Hammond and you see what we meanHammond was a boy-next-door kind of actorhe wasnt a tough guybut he was more masculine than Holland-who seems like a child or midget). Were mostly a bunch of self-reliant ranchers, farmers, and cowboys in my neck of the woods and dont relate much to any of this urban minority messaging sorry. Thanks for the insightful post. And I am married to a black woman, so its not like I am against it, but it has gotten way past ridiculous at this point. If the general public only knew how creepy, manipulative, and destructive he is . Unfortunately, it will probably take a violent upheaval to reverse everything. its not like EVERY black person agrees with both and therefore is a self-contradicting blowhard. As a blue-eyed blonde woman, I havent seen anyone that looks like me in tv commercials for quite some time. CBS has publicly stated that its reality shows will feature 50% non-white participants. I cannot stand the commercials and do feel insulted by it. While interracial marriages are certainly more common now than they were in the past, I see very few black-white couples in the real world. 5. Remember in this country there re 2% Jewish, 1% Muslim and 2% other religions. I know you are being sarcastic, but anyone who WOULD believe this is simply not living in reality. And that, right now, is one of the biggest reasons the world is such a hot mess right now. Could it be the NHL is overwhelmingly white because of demographics, history, and lifestyle choices in large part? I dont even want to look at another Black person on TV, and this is coming from someone who has had many Black friends in life. But must we pay for the sins of our fathers forever? Why hasnt someone filled a class action lawsuit against these high-tech giants for censorship?? You certainly can include other customer demographics in your ads to grow marketshare in those groups, but again that is with a solid marketing purpose. Remove race and substitute with something else. Occasionally there is a tan or brown-skinned person thrown in there. unless he is placed beside a Nubian Goddess as his love interest or something. I could give hundreds of examples, but a couple of recent examples jump to mind. Kris, thanks for writing and do take care. Isnt that interesting? Theyre starting to wonder if pushing all of these agendas might just be costing them money. Hey, Im all for fairness and equity, but youre right this is out of control. A form of brainwashing. Multiracial images have long been used by advertisers, but the current version exploded onto billboards and magazine ads in the late 1980s, when United Colors of Bennetton ads . Civil discourse, along with shades of gray, subtly and moderation are in short supply and disappearing fast. As a white person, and proud of it, my race and history is being erased. Its my belief that all these things are doing harm and serious damage and just pissing people off even more. Thanks, Michael. I, for one, really appreciate your post, and might suggest that in todays political climate youre not as socially far left as you think. And can you imagine if there were commercials promoting white only banks?? Everything is everybodys fault except for theirs ask all the black prisoners in prison! On occasion, I myself have heard black people admit that their fellow blacks purposely behave counter-culturally to whites. Answer: An example would be a school district forcing kids to stop going to their closest local public school and being bussed half an hour or more to a lesser quality school in a bad neighborhood, all for the sake of trying to make the student population in their schools more diverse. Be careful when reading that research study. I change the tv when a commercial comes on. And the fact that they are over playing the number of gay & transgender people by making the percentages of races & genders in these commercials much higher in numbers than they actually are. Hollywood was not interested in making films with such men as leads. As a fellow white male who judges others by the content of their character rather than the color of their skin, and who has worked his ass off to get where hes gotten, I agree: the endless portrayals of white men as stumbling, bumbling fools and the foils for characters of other races in advertising is insulting, unfair, and perpetrated by hypocrites. I would assume Deltas passenger mix is about 40% white male today. Get pregnant, get free insurance, get food stamps and sell them 0.50 on the dollar. Yes, being a blonde haired man, Ive noticed that too. Im just pointing out what any objective, fair-minded person can see and that is the colossal, glaring overrepresentation of black people in TV commercials at the expense of other races, particularly white people. Although blacks have made inroads into white suburbia, the blacks in most commercials have mostly been dyed lily white by Madison Avenue. Here in the Cranky household, we dont turn ours on unless its to stream old movies or TV shows we like. I prefer the authenticity of brands like Sprite and Cheerios that frequently target the black demographic specifically because they already have an affinity with this audience or they want to make inroads with these consumers. A person of color is a victim of racism, by definition. We need to go back to where white men were portrayed honestly and accurately as being masculine and strong. Now that weve created the world its time for those who sat back and enjoyed the fruits of our labor to take over and disappear us! Id love nothing more than schooling all those like him. Yall bitching cause Cheerios shows a black man with a dumb white wife and a Chinese kid? I totally agree and you would think that white people are completely ignorant of what is going on. Liberal white creative types were so wracked with white guilt the only thing they could think to do to assuage it was to erase white people (esp white men) from advertising. Because, in sharp contradiction to what so many whackos in this country would have you believe most white Americans are not racist. Glad you found us, Kristen. Its the far left wing radical idiots that want to appease people of color. Some want to throw back the hands of time and bring back the old days. Be loud! 20 years from now, maybe it will be down to 30% white male. Thighlander, I think you and I have been reading similar things and doing similar research. colorful. I mean, according to these commercials, were all doing well right? I am so tired of this. Let it be done by nature. These fatherless children become bitter adults that seem to want to exact their revenge now through these various culture and media outlooks, but sadly this perpetuates the cycleAll the while deteriorating a consumer landscape that has less money, less confidence, less curiosity, lower critical thinking skills, less innovation and less resilience when confronted with challenges and uncomfortable topics. Take All Black Network for instance. Great points, G! Meanwhile, teachers and politicians allow drag shows in elementary schools. Hey, dont get me wrong. And Asian-White couples should be far less numerous than black-white couples given that blacks outnumber Asians 3 to 1. Your example is awfully specific. And who are they? Hispandering. Who knew? To your point, I ran across a study while doing research for this post that showed that despite enjoying far more representation in television ads than other minority races, blacks were also the group that thought they should be seeing much MORE of themselves in commercials by a wide margin.